How to Get Your Board Game Published

Video how to publish a board game

If you’ve created a board game and you dream of seeing it on store shelves, there’s a path to getting it published without going through the hassle of crowdfunding platforms like Kickstarter. The key is finding a publisher who can help bring your game to life. Although it’s more of an art than a science, this article will guide you through the ins and outs of the publishing process.

Start Here

Before diving into the nitty-gritty of publishing, it’s essential to understand the steps involved. Here are a few resources to get you started:

  • 7 Steps to Successfully Publish Your Game
  • A Step-by-Step Guide: How to Get Your Game Published
  • Reasons Why a Promising Game Might Get Rejected
  • Insights into What Publishers Look for in New Game Designs
  • What Makes a Game Marketable
  • A Peek into How Publishers Choose the Games They Want to Publish (Audio)
  • Lessons Learned from Presenting Your Design to Potential Publishers (Audio)
  • Proven Strategies for Finding a Publisher (Audio)
  • Master the Art of Demoing Your Game to Publishers (Audio)
  • Playing Games with Strangers: The Key to Getting Published
  • Designers and Creative Control
  • Collaborating with a Publisher
  • The Remarkable Journey of Whistle Stop
  • Lessons from Tabletop RPGs for Board Game Designers
  • Key Considerations When Pitching Your Game to Publishers
  • Self-Publishing vs. Partnering with a Publisher
  • Valuable Insights from an Elevator Pitch Contest

Talking to a Publisher

Once you’re equipped with the necessary knowledge, it’s time to engage with publishers. Here’s what you need to know:

  • Courting a Game Publisher: DOs and DON’Ts
  • Publisher Pitching Etiquette: What Works and What Doesn’t
  • Approaching Publishers via Email
  • Highlighting Your Unique Selling Points
  • The Anxious Waiting Game: How to Make the Most of It
  • Staying Productive While Waiting for Publisher Responses (Audio)
  • Prototype Question: Should You Include Money with Your Board Game Prototype?
  • Exploring Alternative Publishing Routes
  • Mastering the Art of Game Pitching via Video
  • The Winning Letter that Landed My First Game Deal
  • Quick Tips for a Successful Game Pitch
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Sell Sheets

To grab a publisher’s attention, you’ll need a compelling sell sheet. Here’s how to create one:

  • Sell Sheets for Game Designers 101
  • Crafting Effective Sales Sheets
  • Building a Sell Sheet That Truly Sells
  • Avoiding Common Sell Sheet Mistakes: A Sell Sheet Makeover (Part 1)
  • Avoiding Common Sell Sheet Mistakes: A Sell Sheet Makeover (Part 2)
  • Designing an Awesome Sell Sheet


Negotiating and signing contracts is a crucial step in the publishing process. Familiarize yourself with these contract-related resources:

  • General Considerations When Pursuing a Contract
  • Board Game Contract Negotiation (Part 1 of 3): The Offer
  • Board Game Contract Negotiation (Part 2 of 3): Financial Matters
  • Board Game Contract Negotiation (Part 3 of 3): Rights
  • Insights into Publishing Contracts (Video)
  • Avoiding Pitfalls When Signing a Game Contract
  • The Secrets to a Successful Board Game Licensing Deal
  • The Value of Experience in Game Signings
  • Navigating Game Signings in the Age of Crowdfunding
  • Board Game Licensing Contracts (Part 1): Pre-Publication Terms
  • Board Game Licensing Contracts (Part 2): Post-Publication Terms
  • Essential Advice on Board Game Contracts

At Conventions

Conventions provide an excellent opportunity to showcase your game to publishers. Make the most of your convention experience with these tips:

  • Preparing for a Convention: Getting Your Game Noticed by Publishers
  • Showcasing Your Game to Publishers at Conventions
  • Approaching Publishers at Conventions
  • Making the Most of Your Convention Experience
  • Leaving Your Game with a Publisher at Conventions
  • Learning from Publisher Feedback at Conventions
  • Pitching Your Game to Publishers at Conventions (Video)
  • Pitching Games to Publishers: Insights from the Essen Convention
  • GAMA: Your Gateway to Success
  • Mastering the Art of Speed Pitching Your Game
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Remember, getting your board game published is a journey. By following these steps and staying persistent, you increase your chances of turning your dream into a reality.

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